During a 2023 survey carried out among marketers in selected countries worldwide, product awareness and promotions were the key objectives of their e-mail marketing campaigns - with 16 percent of respondents choosing them. Retention and newsletters came second, each named by 14.6 percent of respondents.
Key objectives of e-mail marketing campaigns worldwide as of December 2023 for the upcoming year
The survey demographic consists of representatives from the following countries: Canada, China, France, England, India, Spain, Vietnam, UAE, the United States.
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Mailmodo. (January 31, 2024). Key objectives of e-mail marketing campaigns worldwide as of December 2023 for the upcoming year [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1376934/email-marketing-campaign-objectives/
Mailmodo. "Key objectives of e-mail marketing campaigns worldwide as of December 2023 for the upcoming year." Chart. January 31, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1376934/email-marketing-campaign-objectives/
Mailmodo. (2024). Key objectives of e-mail marketing campaigns worldwide as of December 2023 for the upcoming year. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1376934/email-marketing-campaign-objectives/
Mailmodo. "Key Objectives of E-mail Marketing Campaigns Worldwide as of December 2023 for The Upcoming Year." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1376934/email-marketing-campaign-objectives/
Mailmodo, Key objectives of e-mail marketing campaigns worldwide as of December 2023 for the upcoming year Statista, https://www.statista.com/statistics/1376934/email-marketing-campaign-objectives/ (last visited December 03, 2024)
Key objectives of e-mail marketing campaigns worldwide as of December 2023 for the upcoming year [Graph], Mailmodo, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1376934/email-marketing-campaign-objectives/
