The source forecast that, in 2026, digital out-of-home (DOOH) will account for over one-third (36.5 percent) of the total out-of-home (OOH) media revenue. Traditional and ambient OOH will account for the remaining 63.5 percent.
Distribution of out-of-home (OOH) media revenue worldwide in 2026, by channel
Characteristic
Share of voice
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PQ Media. (January 10, 2023). Distribution of out-of-home (OOH) media revenue worldwide in 2026, by channel [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1376872/distribution-ooh-channel-worldwide/
PQ Media. "Distribution of out-of-home (OOH) media revenue worldwide in 2026, by channel." Chart. January 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1376872/distribution-ooh-channel-worldwide/
PQ Media. (2023). Distribution of out-of-home (OOH) media revenue worldwide in 2026, by channel. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1376872/distribution-ooh-channel-worldwide/
PQ Media. "Distribution of Out-of-home (Ooh) Media Revenue Worldwide in 2026, by Channel." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/1376872/distribution-ooh-channel-worldwide/
PQ Media, Distribution of out-of-home (OOH) media revenue worldwide in 2026, by channel Statista, https://www.statista.com/statistics/1376872/distribution-ooh-channel-worldwide/ (last visited July 22, 2024)
Distribution of out-of-home (OOH) media revenue worldwide in 2026, by channel [Graph], PQ Media, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/1376872/distribution-ooh-channel-worldwide/