According to a study on music streaming apps in the United States in 2023, Amazon Music had the highest brand power. Defined as how well a brand has made consumers interested in downloading their app as well as awarness of the existence of the app, brand power shows the potential of streaming apps. Second came YouTube music with a brand power score of 8.9 percent.
Brand Power among music streaming apps in the United States in 4th quarter 2022
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*According to the source, brand power is measured of how well a brand has built consumer interest in installing their app. It assesses the percent of consumers interested in the category that are aware of the and also express interest in installing the app over the next 90 days.
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Digital Turbine. (February 1, 2023). Brand Power among music streaming apps in the United States in 4th quarter 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1376855/music-streaming-apps-brand-power-united-states/
Digital Turbine. "Brand Power among music streaming apps in the United States in 4th quarter 2022." Chart. February 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1376855/music-streaming-apps-brand-power-united-states/
Digital Turbine. (2023). Brand Power among music streaming apps in the United States in 4th quarter 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1376855/music-streaming-apps-brand-power-united-states/
Digital Turbine. "Brand Power among Music Streaming Apps in The United States in 4th Quarter 2022." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1376855/music-streaming-apps-brand-power-united-states/
Digital Turbine, Brand Power among music streaming apps in the United States in 4th quarter 2022 Statista, https://www.statista.com/statistics/1376855/music-streaming-apps-brand-power-united-states/ (last visited August 25, 2024)
Brand Power among music streaming apps in the United States in 4th quarter 2022 [Graph], Digital Turbine, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1376855/music-streaming-apps-brand-power-united-states/
