In 2022, Voltaren was the brand with the largest expenditure on advertising pharmaceutical products in Czechia. It spent around 255 million Czech koruna. NUROFEN placed second with spending of almost 225 million koruna, followed by Ibalgin with the expenditure of over 179 million koruna.
Pharmaceutical brands with the highest advertising expenditure in Czechia in 2022
(in million Czech koruna)
Characteristic
Expenditure in million Czech koruna
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These values correspond to the price list value which is not an equivalent to the net investment in advertising space. However, it does reflect the current development and trends in the advertising market.
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Nielsen Admosphere. (February 16, 2023). Pharmaceutical brands with the highest advertising expenditure in Czechia in 2022 (in million Czech koruna) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1376814/czechia-ad-spending-of-pharmaceutical-brands/
Nielsen Admosphere. "Pharmaceutical brands with the highest advertising expenditure in Czechia in 2022 (in million Czech koruna)." Chart. February 16, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1376814/czechia-ad-spending-of-pharmaceutical-brands/
Nielsen Admosphere. (2023). Pharmaceutical brands with the highest advertising expenditure in Czechia in 2022 (in million Czech koruna). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1376814/czechia-ad-spending-of-pharmaceutical-brands/
Nielsen Admosphere. "Pharmaceutical Brands with The Highest Advertising Expenditure in Czechia in 2022 (in Million Czech Koruna)." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1376814/czechia-ad-spending-of-pharmaceutical-brands/
Nielsen Admosphere, Pharmaceutical brands with the highest advertising expenditure in Czechia in 2022 (in million Czech koruna) Statista, https://www.statista.com/statistics/1376814/czechia-ad-spending-of-pharmaceutical-brands/ (last visited July 22, 2024)
Pharmaceutical brands with the highest advertising expenditure in Czechia in 2022 (in million Czech koruna) [Graph], Nielsen Admosphere, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1376814/czechia-ad-spending-of-pharmaceutical-brands/