In 2023, Amazon was the largest digital retail media network in Europe, having generated 3.6 billion U.S. dollars in advertising revenue. The first domestic network in the ranking belonged to Zalando, an apparel and beauty retailer from Germany, on place three, with an ad revenue of approximately 305 million dollars. European digital retail media market was estimated at 11.6 billion U.S. dollars or 10.5 billion euros in 2023.
Leading digital retail media networks in Europe in 2023, by advertising revenue
(in million U.S. dollars)
Characteristic
Revenue in million U.S. dollars
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Statista. (February 16, 2024). Leading digital retail media networks in Europe in 2023, by advertising revenue (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1376766/retail-media-networks-europe/
Statista. "Leading digital retail media networks in Europe in 2023, by advertising revenue (in million U.S. dollars)." Chart. February 16, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1376766/retail-media-networks-europe/
Statista. (2024). Leading digital retail media networks in Europe in 2023, by advertising revenue (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1376766/retail-media-networks-europe/
Statista. "Leading Digital Retail Media Networks in Europe in 2023, by Advertising Revenue (in Million U.S. Dollars)." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/statistics/1376766/retail-media-networks-europe/
Statista, Leading digital retail media networks in Europe in 2023, by advertising revenue (in million U.S. dollars) Statista, https://www.statista.com/statistics/1376766/retail-media-networks-europe/ (last visited August 25, 2024)
Leading digital retail media networks in Europe in 2023, by advertising revenue (in million U.S. dollars) [Graph], Statista, February 16, 2024. [Online]. Available: https://www.statista.com/statistics/1376766/retail-media-networks-europe/