Leading beauty brands worldwide H2 2022, by MIV growth rate

Media Impact Value (MIV^®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the point of view of the reader/viewer. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.