According to a September 2023 survey among chief marketing officers (CMOs) in Europe, 83 percent of respondents said artificial intelligence (AI), machine learning and marketing automation would be an important marketing trend in 2023. This was followed by 82 percent of respondents citing content creation, while another 82 percent mentioned emotional branding.
Most important marketing trends in 2023 according to CMOs in Europe as of September 2023
Characteristic
Share of respondents
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among chief marketing officers from leading companies
Method of interview
Online survey
Supplementary notes
The number of respondents included 21 respondents located in Austria, 33 in Belgium, 36 in France, 186 in Germany, 50 in Italy, 33 in the Netherlands, 29 in Switzerland, and 82 in the United Kingdom.
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Serviceplan. (November 29, 2023). Most important marketing trends in 2023 according to CMOs in Europe as of September 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1376733/leading-trends-marketing-europe/
Serviceplan. "Most important marketing trends in 2023 according to CMOs in Europe as of September 2023." Chart. November 29, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1376733/leading-trends-marketing-europe/
Serviceplan. (2023). Most important marketing trends in 2023 according to CMOs in Europe as of September 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1376733/leading-trends-marketing-europe/
Serviceplan. "Most Important Marketing Trends in 2023 According to Cmos in Europe as of September 2023." Statista, Statista Inc., 29 Nov 2023, https://www.statista.com/statistics/1376733/leading-trends-marketing-europe/
Serviceplan, Most important marketing trends in 2023 according to CMOs in Europe as of September 2023 Statista, https://www.statista.com/statistics/1376733/leading-trends-marketing-europe/ (last visited July 22, 2024)
Most important marketing trends in 2023 according to CMOs in Europe as of September 2023 [Graph], Serviceplan, November 29, 2023. [Online]. Available: https://www.statista.com/statistics/1376733/leading-trends-marketing-europe/
