According to a 2022 survey on local ecommerce and retail marketing conducted in Australia, 55 percent of respondents claimed that they are somewhat or very concerned about retailer's use of data provided via transactions. Likewise, 51 percent of online shoppers stated that they are somewhat or very concerned about retailers’ use of data provided via loyalty cards.
Level of concern about how retailers use personal data in Australia as of June 2022
Characteristic
Retailers use of data provided via loyalty cards
Retailers use of data provided via any transaction
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IAB Australia. (August 3, 2022). Level of concern about how retailers use personal data in Australia as of June 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1376725/australia-level-of-concern-about-how-retailers-use-personal-data/
IAB Australia. "Level of concern about how retailers use personal data in Australia as of June 2022." Chart. August 3, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1376725/australia-level-of-concern-about-how-retailers-use-personal-data/
IAB Australia. (2022). Level of concern about how retailers use personal data in Australia as of June 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1376725/australia-level-of-concern-about-how-retailers-use-personal-data/
IAB Australia. "Level of Concern about How Retailers Use Personal Data in Australia as of June 2022." Statista, Statista Inc., 3 Aug 2022, https://www.statista.com/statistics/1376725/australia-level-of-concern-about-how-retailers-use-personal-data/
IAB Australia, Level of concern about how retailers use personal data in Australia as of June 2022 Statista, https://www.statista.com/statistics/1376725/australia-level-of-concern-about-how-retailers-use-personal-data/ (last visited December 22, 2024)
Level of concern about how retailers use personal data in Australia as of June 2022 [Graph], IAB Australia, August 3, 2022. [Online]. Available: https://www.statista.com/statistics/1376725/australia-level-of-concern-about-how-retailers-use-personal-data/
