Share of store brand consumer goods sales in Europe 2018-2024

Published by
T. Ozbun,
Jul 31, 2024

Private labels accounted for 38.2 percent of fast-moving consumer goods (FMCG) sales in Europe in Q1 2024. In 2018, store brands had a value share of 31.4 percent, which grew then to 35.4 percent the following year. Private label or store brand products are those manufactured by one company for sale under another company's brand.

Private label value share of fast-moving consumer goods (FMCG) in Europe from 2018 to 2024

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Release date

May 2024

Region

Europe

Survey time period

2018 to 2024

Supplementary notes

Data prior to 2023 comes from previous reports.

*Q1 2023 and Q1 2024

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Statistics on " Private label in Europe "

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Other statistics that may interest you Private label in Europe

Overview

8

Italy

6

Spain

5

Germany

4

France & Benelux

6

Nordics

7

Poland & Romania

8

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Topics

Private label in EuropePrivate label market in the U.S.Private label food market in the U.S.Private label market in CanadaPrivate labels in India
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