T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us nowPrivate labels accounted for 38.2 percent of fast-moving consumer goods (FMCG) sales in Europe in Q1 2024. In 2018, store brands had a value share of 31.4 percent, which grew then to 35.4 percent the following year. Private label or store brand products are those manufactured by one company for sale under another company's brand.
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Basic Account
Starter Account
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Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Italy
Spain
Germany
France & Benelux
Nordics
Poland & Romania
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.