About You annual revenue 2019-2022

About You, the fashion e-commerce retailer based in Hamburg, Germany, generated over 934 million euros in revenues in the first half of 2022. In the 2021 financial year, the company reported a revenue of 1.7 billion euros, a significant increase from the 743 million reported in 2019.

A European leader in online fashion

Alongside prominent brands such as Zalando, ASOS, and Boohoo, About You is one of the leading companies in the fashion e-commerce industry in Europe. In the first half of 2022, the company boasted a total of 12.3 million active customers, a figure that has steadily increased since the company went public in 2020. On average, shoppers who used About You for their fashion purchases spent about 55 euros per order, and the latest figures reveal that the retailer is only increasing in popularity, totaling nearly 37 million orders in the first half of 2022.

The personalization trend

About You’s rising popularity is not unfounded. The brand specializes in making their users’ shopping experience an extremely personalized one through tailored product listings based on shopper preferences. Personalized product recommendations were one of the top e-commerce innovations consumers across all generations were interested in in 2023.