Percentage of people buying goods based on ads in Czechia 1994-2024

Published by Statista Research Department, May 15, 2024

In the observed period, the share of people buying goods based on advertising fluctuated in Czechia. In 2020, this percentage was the highest at 48 percent, while in 1997, only 20 percent of the respondents said they made their shopping decisions based on ads. In 2024, 39 percent of people bought goods based on ads, while 61 percent did not.

Share of people buying goods based on advertising in Czechia in 1994 to 2024

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Release date

February 2024

Region

Czechia

Survey time period

1994 to 2024

Number of respondents

1,000 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

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Overview

7

Radio, print, OOH, TV, and display advertising

8

Digital and online advertising

6

Social media advertising

8

Public opinion on advertising

7

Advertising expenditure in different segments

8

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Topics

Advertising in CzechiaAdvertising in the UKAdvertising in EuropeAdvertising in the NordicsAdvertising in Poland
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