Private labels accounted for 36 percent of West European fast-moving consumer goods (FMCG) sales in Q2 2022. In Eastern Europe, store brands had a value share of 14.7 percent that year. Private label or store brand products are those manufactured by one company for sale under another company's brand.
Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region
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NielsenIQ. (September 16, 2022). Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
NielsenIQ. "Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region." Chart. September 16, 2022. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
NielsenIQ. (2022). Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
NielsenIQ. "Private Label Value Share of Fast-moving Consumer Goods (Fmcg) Worldwide in Q2 2022, by Region." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
NielsenIQ, Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region Statista, https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/ (last visited December 31, 2024)
Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region [Graph], NielsenIQ, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
