Private labels accounted for 36 percent of West European fast-moving consumer goods (FMCG) sales in Q2 2022. In Eastern Europe, store brands had a value share of 14.7 percent that year. Private label or store brand products are those manufactured by one company for sale under another company's brand.
Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NielsenIQ. (September 16, 2022). Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
NielsenIQ. "Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region." Chart. September 16, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
NielsenIQ. (2022). Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
NielsenIQ. "Private Label Value Share of Fast-moving Consumer Goods (Fmcg) Worldwide in Q2 2022, by Region." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
NielsenIQ, Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region Statista, https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/ (last visited November 21, 2024)
Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region [Graph], NielsenIQ, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/
