Distribution of online and offline retail volume in Germany 2023, by industry

Published by
Kasia Davies,
Aug 15, 2024

In 2023, the German electronics industry had a 22 percent online retail volume compared to only five percent offline. This suggests that consumers preferred to purchase electronics online. When it came to buying DIY items, however, more people preferred buying products offline.

Distribution of industries in online and offline retail volume in Germany in 2023

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Release date

May 2024

Region

Germany

Survey time period

2023

Supplementary notes

Information on the exact structure of the branches can be found in the Online-Monitor 2024, page 44

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Statistics on " E-commerce in Germany "

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Overview

7

Leading online retailers

7

Revenues by product category

8

Online customers and payment methods

8

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Topics

E-commerce in GermanyE-commerce in the United Kingdom (UK)E-commerce in the United StatesE-commerce in the European UnionE-commerce in Russia
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