In 2023, the German electronics industry had a 22 percent online retail volume compared to only five percent offline. This suggests that consumers preferred to purchase electronics online. When it came to buying DIY items, however, more people preferred buying products offline.
Distribution of industries in online and offline retail volume in Germany in 2023
Characteristic
Electronics
Fashion & accessoires
Free time & hobbies
FMCG
Home & furnishing
Health & wellness
DIY & garden
Jewelry & watches
Office supplies
Other
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HDE. (May 6, 2024). Distribution of industries in online and offline retail volume in Germany in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1376623/online-offline-retail-volume-sector-germany/
HDE. "Distribution of industries in online and offline retail volume in Germany in 2023." Chart. May 6, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1376623/online-offline-retail-volume-sector-germany/
HDE. (2024). Distribution of industries in online and offline retail volume in Germany in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1376623/online-offline-retail-volume-sector-germany/
HDE. "Distribution of Industries in Online and Offline Retail Volume in Germany in 2023." Statista, Statista Inc., 6 May 2024, https://www.statista.com/statistics/1376623/online-offline-retail-volume-sector-germany/
HDE, Distribution of industries in online and offline retail volume in Germany in 2023 Statista, https://www.statista.com/statistics/1376623/online-offline-retail-volume-sector-germany/ (last visited July 22, 2024)
Distribution of industries in online and offline retail volume in Germany in 2023 [Graph], HDE, May 6, 2024. [Online]. Available: https://www.statista.com/statistics/1376623/online-offline-retail-volume-sector-germany/