Top marketing skills gaps in the UK 2023, by company type
During a 2023 survey carried out among more than 3,000 marketers from the United Kingdom (UK), the lack of data and analytics skills was identified as the leading skills gap within marketing teams, named by nearly 30 percent of responding B2B marketers and almost 35 percent of B2C marketers. Lack of content and/or copywriting skills ranked second, named by 21.5 percent and 23.1 percent of respondents, respectively.
