Frequency of consumers reducing their new product purchases Australia 2024

Frequency of consumers reducing their new product purchases in Australia in the three months to June 2024

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Release date

July 2024

Region

Australia

Survey time period

three months to June 2024

Number of respondents

1,002 respondents

Age group

18 years and older

Special properties

nationally representative sample of Australian shoppers

Supplementary notes

Shows frequency of engagement among consumers in reducing the amount of new products they buy.

Respondent gender distribution:

- Female: 52% 

- Male: 48%

Respondent age distribution:

- 18-24: 15% 

- 25-34: 16%

- 35-44: 17%

- 45-54: 18%

- 55-64: 17%

- 65+: 17%

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