According to a survey conducted in Japan in February 2023, more than half of all respondents stated that they had never heard of the Chinese fast fashion online retailer SHEIN. The demographic that reported the most to have already bought something from the store in the past were female teenagers, of whom more than 51 percent shared to have this experiences. Awareness of SHEIN and the willingness to purchase from them was generally higher among female and younger respondents.
The private company headquartered in Guangzhou specializes in extremely low priced clothes that are produced domestically, primarily for an international market.
Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023, by age and gender
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LINE Research. (February 20, 2023). Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023, by age and gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1376454/japan-shein-awareness-by-age-and-gender/
LINE Research. "Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023, by age and gender." Chart. February 20, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1376454/japan-shein-awareness-by-age-and-gender/
LINE Research. (2023). Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023, by age and gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1376454/japan-shein-awareness-by-age-and-gender/
LINE Research. "Level of Recognition for Chinese Fashion Retailer Shein in Japan as of February 2023, by Age and Gender." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1376454/japan-shein-awareness-by-age-and-gender/
LINE Research, Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023, by age and gender Statista, https://www.statista.com/statistics/1376454/japan-shein-awareness-by-age-and-gender/ (last visited November 23, 2024)
Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023, by age and gender [Graph], LINE Research, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1376454/japan-shein-awareness-by-age-and-gender/
