Main Korean content used by Gen Z in Southeast Asia 2022, by gender

Leading South Korean content consumed by Generation Z in Southeast Asia as of September 2022, by gender

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Release date

March 2023

Region

Indonesia, South Korea, Malaysia, Philippines, Singapore, Vietnam, Thailand

Survey time period

August 29 to September 4, 2022

Number of respondents

1,908 Gen Z members*

Age group

15-29 years

Method of interview

Online panel

Supplementary notes

*949 male respondents, 959 female respondents.

Survey was held across the following six countries: the Philippines, Singapore, Malaysia, Vietnam, Indonesia, and Thailand.

Original question: “What are the Korean contents that you use often?”

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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