Top metrics used by internal communications professionals in Brazil 2022

Published by
J. G. Navarro,
Apr 4, 2024
During a survey among internal communications (IC) professionals in Brazil at the end of 2022, 58 percent listed email opens, views, and clicks as a metric. Qualitative and quantitative research followed, each mentioned by 56 percent of respondents.

Leading metrics used by internal communications (IC) professionals in Brazil as of December 2022

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Sources

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Release date

February 2024

Region

Brazil

Survey time period

November and December 2022

Number of respondents

163 respondents

Special properties

among internal communications (IC) professionals

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

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