Most popular consumer goods in Japan 2022, by annual growth
In 2022, diagnostic agents were the leading consumer goods in Japan, showing a sales growth of 277 percent compared to the previous year. Diagnostic agents were commonly used in COVID-19 test kits, resulting in a boost in sales during the pandemic. Oatmeal was the second consumer goods category showing significant growth with an increase by 156 percent, as the versatile use of the grain preparation became a trending topic on television and social media.
