As of 2023, the yearly social media advertising spending in the United States for X (formerly Twitter) has plummeted down from 12 to five percent. Facebook and Instagram's social media ad spend remained relatively stable from 2020 to 2023, with a slight drop of three percentage points, reaching 60 percent in 2023. TikTok's social media ad spend value has grown up to 14 percent in the country.
Share of selected platforms in social media advertising spending in the United States from September 2020 to August 2023
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MediaPost. (October 4, 2023). Share of selected platforms in social media advertising spending in the United States from September 2020 to August 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1376436/socil-media-ad-spend-us-platform/
MediaPost. "Share of selected platforms in social media advertising spending in the United States from September 2020 to August 2023." Chart. October 4, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1376436/socil-media-ad-spend-us-platform/
MediaPost. (2023). Share of selected platforms in social media advertising spending in the United States from September 2020 to August 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1376436/socil-media-ad-spend-us-platform/
MediaPost. "Share of Selected Platforms in Social Media Advertising Spending in The United States from September 2020 to August 2023." Statista, Statista Inc., 4 Oct 2023, https://www.statista.com/statistics/1376436/socil-media-ad-spend-us-platform/
MediaPost, Share of selected platforms in social media advertising spending in the United States from September 2020 to August 2023 Statista, https://www.statista.com/statistics/1376436/socil-media-ad-spend-us-platform/ (last visited December 30, 2024)
Share of selected platforms in social media advertising spending in the United States from September 2020 to August 2023 [Graph], MediaPost, October 4, 2023. [Online]. Available: https://www.statista.com/statistics/1376436/socil-media-ad-spend-us-platform/
