Amazon's share in retail media ad spend in Europe 2020-2025

Published by Statista Research Department, Sep 10, 2024
In 2021, Amazon accounted for 82 percent of the total digital retail media spending in Europe, leaving 18 percent for all remaining networks and platforms, such as Zalando, Carrefour, or Criteo. Amazon's share is expected to drop to 70 percent by 2025.

Amazon's share in digital retail media advertising spending in Europe from 2020 to 2025

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Release date

March 2023

Region

Europe

Survey time period

2020 and 2021

Supplementary notes

* Forecast.

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