In 2021, Amazon accounted for 82 percent of the total digital retail media spending in Europe, leaving 18 percent for all remaining networks and platforms, such as Zalando, Carrefour, or Criteo. Amazon's share is expected to drop to 70 percent by 2025.
Amazon's share in digital retail media advertising spending in Europe from 2020 to 2025
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Amazon
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Statista. (March 31, 2023). Amazon's share in digital retail media advertising spending in Europe from 2020 to 2025 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1376428/amazon-share-retail-media-ad-spend-europe/
Statista. "Amazon's share in digital retail media advertising spending in Europe from 2020 to 2025." Chart. March 31, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1376428/amazon-share-retail-media-ad-spend-europe/
Statista. (2023). Amazon's share in digital retail media advertising spending in Europe from 2020 to 2025. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1376428/amazon-share-retail-media-ad-spend-europe/
Statista. "Amazon's Share in Digital Retail Media Advertising Spending in Europe from 2020 to 2025." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1376428/amazon-share-retail-media-ad-spend-europe/
Statista, Amazon's share in digital retail media advertising spending in Europe from 2020 to 2025 Statista, https://www.statista.com/statistics/1376428/amazon-share-retail-media-ad-spend-europe/ (last visited August 24, 2024)
Amazon's share in digital retail media advertising spending in Europe from 2020 to 2025 [Graph], Statista, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1376428/amazon-share-retail-media-ad-spend-europe/