In 2020, TikTok advertising spending of the global clothing and accessories industry stood at 95 million U.S. dollars. The source expects the expenditure to increase to 1.77 billion U.S. dollars by the end of 2023. For the retail industry, the spending is projected to increase from 73 million to 1.68 billion in the same time period.
Industries with the highest TikTok advertising spending worldwide from 2020 to 2023
(in million U.S. dollars)
Characteristic
Technology & electronics
Toiletries & cosmetics
Clothing & accessories
Retail
Telecommunications
Non-profit/public sector
Financial services
Leisure & entertainment
Pharma & healthcare
Media & publishing
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Statista. (March 31, 2023). Industries with the highest TikTok advertising spending worldwide from 2020 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1376421/tiktok-ad-revenue-industry/
Statista. "Industries with the highest TikTok advertising spending worldwide from 2020 to 2023 (in million U.S. dollars)." Chart. March 31, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1376421/tiktok-ad-revenue-industry/
Statista. (2023). Industries with the highest TikTok advertising spending worldwide from 2020 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1376421/tiktok-ad-revenue-industry/
Statista. "Industries with The Highest Tiktok Advertising Spending Worldwide from 2020 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1376421/tiktok-ad-revenue-industry/
Statista, Industries with the highest TikTok advertising spending worldwide from 2020 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1376421/tiktok-ad-revenue-industry/ (last visited July 27, 2024)
Industries with the highest TikTok advertising spending worldwide from 2020 to 2023 (in million U.S. dollars) [Graph], Statista, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1376421/tiktok-ad-revenue-industry/