During a 2023 survey carried out among more than 3,000 marketers from the United Kingdom (UK), 22.4 percent of respondents from B2B companies and 24.25 percent of respondents from B2C companies stated that they considered social media marketing the most overrated marketing skill. Content marketing skills were considered most overrated by roughly 14 percent of both groups.
Most overrated marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type
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Statista. (March 31, 2023). Most overrated marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1376415/skills-marketing-b2b-b2c-uk/
Statista. "Most overrated marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type." Chart. March 31, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1376415/skills-marketing-b2b-b2c-uk/
Statista. (2023). Most overrated marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1376415/skills-marketing-b2b-b2c-uk/
Statista. "Most Overrated Marketing Skills According to Marketers in The United Kingdom (Uk) as of February 2023, by Company Type." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1376415/skills-marketing-b2b-b2c-uk/
Statista, Most overrated marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type Statista, https://www.statista.com/statistics/1376415/skills-marketing-b2b-b2c-uk/ (last visited October 31, 2024)
Most overrated marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type [Graph], Statista, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1376415/skills-marketing-b2b-b2c-uk/
