After plummeting by 14 percent in 2020 – the first year of the COVID-19 pandemic – the global spending on product placement in films grew by approximately 13.1 percent in 2023. The double-digit increase rate followed a 5.9-percent growth in 2021. According to the same source, worldwide investments in movie-integrated product placements amounted to 3.5 billion U.S. dollars in 2023.
Change in product placement spending in films worldwide in 2020, 2021, and 2023
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PQ Media. (July 25, 2024). Change in product placement spending in films worldwide in 2020, 2021, and 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1376410/growth-product-placement-spending-film-worldwide/
PQ Media. "Change in product placement spending in films worldwide in 2020, 2021, and 2023." Chart. July 25, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1376410/growth-product-placement-spending-film-worldwide/
PQ Media. (2024). Change in product placement spending in films worldwide in 2020, 2021, and 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1376410/growth-product-placement-spending-film-worldwide/
PQ Media. "Change in Product Placement Spending in Films Worldwide in 2020, 2021, and 2023." Statista, Statista Inc., 25 Jul 2024, https://www.statista.com/statistics/1376410/growth-product-placement-spending-film-worldwide/
PQ Media, Change in product placement spending in films worldwide in 2020, 2021, and 2023 Statista, https://www.statista.com/statistics/1376410/growth-product-placement-spending-film-worldwide/ (last visited December 22, 2024)
Change in product placement spending in films worldwide in 2020, 2021, and 2023 [Graph], PQ Media, July 25, 2024. [Online]. Available: https://www.statista.com/statistics/1376410/growth-product-placement-spending-film-worldwide/
