The spending on product placement in digital media worldwide increased by 16.3 percent in 2021. In music and TV, the growth rates reached roughly 13.8 and 13.3 percent, respectively. According to the same source, in 2022, the product placement revenue worldwide grew by an estimated 14.2 percent to over 26 billion U.S. dollars.
Channels with the fastest-growing spending on product placement worldwide in 2021
Characteristic
Product placement spending growth rate
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Statista. (April 3, 2023). Channels with the fastest-growing spending on product placement worldwide in 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1376407/growth-media-product-placement-spending-worldwide/
Statista. "Channels with the fastest-growing spending on product placement worldwide in 2021." Chart. April 3, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1376407/growth-media-product-placement-spending-worldwide/
Statista. (2023). Channels with the fastest-growing spending on product placement worldwide in 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1376407/growth-media-product-placement-spending-worldwide/
Statista. "Channels with The Fastest-growing Spending on Product Placement Worldwide in 2021." Statista, Statista Inc., 3 Apr 2023, https://www.statista.com/statistics/1376407/growth-media-product-placement-spending-worldwide/
Statista, Channels with the fastest-growing spending on product placement worldwide in 2021 Statista, https://www.statista.com/statistics/1376407/growth-media-product-placement-spending-worldwide/ (last visited August 25, 2024)
Channels with the fastest-growing spending on product placement worldwide in 2021 [Graph], Statista, April 3, 2023. [Online]. Available: https://www.statista.com/statistics/1376407/growth-media-product-placement-spending-worldwide/