Portugal: social media advertising spending per internet user 2028

The average ad spending per internet user is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment of social media advertising mobile, which has the highest value of 28.53 euros.

Find further statistics on other topics such as a comparison of the ad spending in the United Kingdom and a comparison of the ad spending in Canada.

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Social media advertising spending per internet user in Portugal from 2017 to 2028, by device (in euros)

Characteristic	Social Media Advertising Desktop	Social Media Advertising Mobile
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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