During a 2022 survey among viewers of "Big Brother Brasil" ("BBB"), broadcast by Globo, the media company found that 87 percent of them either agreed or strongly agreed that the show was an important showcase for brands. The average recall for brands displayed on the program reached 79 percent.
Viewer attitudes toward advertising in Globo's "Big Brother Brasil" ("BBB") in Brazil as of November 2022
only respondents answering "agree" and "strongly agree"
Supplementary notes
The source does not specify the exact survey date or the age of the respondents. The number of respondents refers to the number of people surveyed per day.
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Globo. (November 14, 2022). Viewer attitudes toward advertising in Globo's "Big Brother Brasil" ("BBB") in Brazil as of November 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1376388/perception-advertising-globo-big-brother-brazil/
Globo. "Viewer attitudes toward advertising in Globo's "Big Brother Brasil" ("BBB") in Brazil as of November 2022." Chart. November 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1376388/perception-advertising-globo-big-brother-brazil/
Globo. (2022). Viewer attitudes toward advertising in Globo's "Big Brother Brasil" ("BBB") in Brazil as of November 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1376388/perception-advertising-globo-big-brother-brazil/
Globo. "Viewer Attitudes toward Advertising in Globo's "Big Brother Brasil" ("Bbb") in Brazil as of November 2022." Statista, Statista Inc., 14 Nov 2022, https://www.statista.com/statistics/1376388/perception-advertising-globo-big-brother-brazil/
Globo, Viewer attitudes toward advertising in Globo's "Big Brother Brasil" ("BBB") in Brazil as of November 2022 Statista, https://www.statista.com/statistics/1376388/perception-advertising-globo-big-brother-brazil/ (last visited December 22, 2024)
Viewer attitudes toward advertising in Globo's "Big Brother Brasil" ("BBB") in Brazil as of November 2022 [Graph], Globo, November 14, 2022. [Online]. Available: https://www.statista.com/statistics/1376388/perception-advertising-globo-big-brother-brazil/
