How Gen Z learns about alcoholic beverages in the U.S. in 2021

Published by Jan Conway, Mar 31, 2023
Most Gen Z consumers in a 2021 survey in the United States stated that they learned about new alcoholic beverages or brands by seeing them in-store. A further 46 percent of respondents stated that they learned about the beverages by word of mouth.

How do you learn about new beverages or beverage brands?

CharacteristicShare of respondents
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Showing entries 1 to 9 (9 entries in total)
Statistic: How do you learn about new beverages or beverage brands?

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Release date

September 2021

Region

United States

Survey time period

June 2021

Number of respondents

348 respondents

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Statistics on " Gen Z alcohol consumption in the United States "

Other statistics that may interest you Gen Z alcohol consumption in the United States

Overview

5

Shopping behavior

4

Alcoholic beverage segments

8

Non-alcoholic beverages

8

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