U.S. adults aged 65 or above responding to a survey on retro media activities were the most likely to currently buy physical newspapers, with 37 percent saying they did so. Only 11 percent of younger consumers aged 18 to 29 years old said the same, and over 40 percent had never bought a print paper.
Physical newspaper buying behavior in the United States as of December 2022, by age group
Characteristic
18-29
30-44
45-64
65+
I currently do this
11%
20%
22%
37%
I've done this before, but do not anymore
41%
60%
72%
61%
I have never done this
43%
16%
5%
2%
Not sure
5%
4%
1%
0%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%
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YouGov. (February 16, 2023). Physical newspaper buying behavior in the United States as of December 2022, by age group [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1376360/buying-print-newspapers-us-by-age/
YouGov. "Physical newspaper buying behavior in the United States as of December 2022, by age group." Chart. February 16, 2023. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1376360/buying-print-newspapers-us-by-age/
YouGov. (2023). Physical newspaper buying behavior in the United States as of December 2022, by age group. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1376360/buying-print-newspapers-us-by-age/
YouGov. "Physical Newspaper Buying Behavior in The United States as of December 2022, by Age Group." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1376360/buying-print-newspapers-us-by-age/
YouGov, Physical newspaper buying behavior in the United States as of December 2022, by age group Statista, https://www.statista.com/statistics/1376360/buying-print-newspapers-us-by-age/ (last visited April 01, 2025)
Physical newspaper buying behavior in the United States as of December 2022, by age group [Graph], YouGov, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1376360/buying-print-newspapers-us-by-age/
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