Phishing simulations failure rate in companies global by industry 2023

A 2023 survey of working adults and IT security professionals worldwide found that organizations in business services, consulting, and telecommunications industries showed the highest failure rate for phishing attack simulations, 12 percent. Mining and real estate companies followed, with an 11 percent failure rate. Additionally, marketing and advertising companies showed the lowest failure rate.

Average failure rates for phishing simulations in worldwide organizations in 2021 and 2023, by industry

Characteristic	2023	2022	2021
Business services	12%	12%	12%
Consulting	12%	12%	14%
Entertainment / media	12%	11%	9%
Telecommunications	12%	11%	12%
Construction	12%	9%	12%
Mining	11%	13%	12%
Food and beverage	11%	12%	11%
Real estate	11%	11%	12%
Automotive	11%	10%	8%
Transportation	11%	10%	11%
Agriculture	11%	8%	12%
Non-profit	11%	13%	-
Other	11%	8%	-
Technology	10%	12%	12%
Engineering	10%	11%	9%
Energy / utilities	10%	11%	10%
Education	10%	10%	10%
Environmental	10%	8%	-
Financial services	9%	10%	9%
Insurance	9%	10%	11%
Manufacturing	9%	10%	10%
Government	9%	9%	11%
Finance	9%	16%	-
Electronics	8%	14%	8%
Hospitality / leisure	8%	11%	10%
Healthcare	8%	9%	10%
Legal	8%	8%	11%
Aerospace	7%	13%	12%
Retail	7%	10%	12%
Marketing/ advertising	6%	5%	-

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

March 2024

More information

Region

Worldwide

Survey time period

2021 and 2023

Special properties

among 7,500 end users and 1,050 security professionals; across 15 countries and 17 industries

Supplementary notes

Data is based on a survey of 7,500 working adults and 1,050 IT security professionals across 15 countries worldwide in 2022.

Each industry represented in the failure rate comparison includes data from at least 20 organizations and at least 300,000 simulated phishing attacks.

Citation formats