Consumers aged between 50 and 60 years old made up the largest share of direct to consumer wine buyers in the United States from 2007 to 2021. During the same time period, the share of older buyers grew, likely as 50 to 60 year-olds aged and continued to purchase wine. All consumer groups below 50 years of age either shrank or stagnated.
Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age
Characteristic
21 - 30
30 - 40
40 - 50
50 - 60
60 - 70
70 - 80
80+
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Silicon Valley Bank. (January 18, 2023). Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1376349/us-wine-dtc-sales-share-by-age/
Silicon Valley Bank. "Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age." Chart. January 18, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1376349/us-wine-dtc-sales-share-by-age/
Silicon Valley Bank. (2023). Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1376349/us-wine-dtc-sales-share-by-age/
Silicon Valley Bank. "Direct-to-consumer Wine Sales Share in The United States from 2007 to 2021, by Age." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1376349/us-wine-dtc-sales-share-by-age/
Silicon Valley Bank, Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age Statista, https://www.statista.com/statistics/1376349/us-wine-dtc-sales-share-by-age/ (last visited July 03, 2024)
Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age [Graph], Silicon Valley Bank, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1376349/us-wine-dtc-sales-share-by-age/