Consumers aged between 50 and 60 years old made up the largest share of direct to consumer wine buyers in the United States from 2007 to 2021. During the same time period, the share of older buyers grew, likely as 50 to 60 year-olds aged and continued to purchase wine. All consumer groups below 50 years of age either shrank or stagnated.
Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age
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Silicon Valley Bank. (January 18, 2023). Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1376349/us-wine-dtc-sales-share-by-age/
Silicon Valley Bank. "Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age." Chart. January 18, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1376349/us-wine-dtc-sales-share-by-age/
Silicon Valley Bank. (2023). Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1376349/us-wine-dtc-sales-share-by-age/
Silicon Valley Bank. "Direct-to-consumer Wine Sales Share in The United States from 2007 to 2021, by Age." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1376349/us-wine-dtc-sales-share-by-age/
Silicon Valley Bank, Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age Statista, https://www.statista.com/statistics/1376349/us-wine-dtc-sales-share-by-age/ (last visited December 21, 2024)
Direct-to-consumer wine sales share in the United States from 2007 to 2021, by age [Graph], Silicon Valley Bank, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1376349/us-wine-dtc-sales-share-by-age/
