During a survey among internal communications (IC) professionals in Brazil at the end of 2023, approximately 73 percent of respondents selected company culture (its purpose, mission, vision, and values) as a topic they prioritized. People management initiatives (benefits, HR programs, development, career, etc.) and diversity and inclusion followed, mentioned by 69 and 62 percent of the interviewees, respectively. According to the same study, about nine out of 10 CEOs in Brazil valued internal communications.
Leading topics prioritized by internal communications (IC) professionals in Brazil as of December 2023
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Ação integrada. (February 21, 2024). Leading topics prioritized by internal communications (IC) professionals in Brazil as of December 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1376347/topics-prioritized-internal-communications-brazil/
Ação integrada. "Leading topics prioritized by internal communications (IC) professionals in Brazil as of December 2023." Chart. February 21, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1376347/topics-prioritized-internal-communications-brazil/
Ação integrada. (2024). Leading topics prioritized by internal communications (IC) professionals in Brazil as of December 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1376347/topics-prioritized-internal-communications-brazil/
Ação integrada. "Leading Topics Prioritized by Internal Communications (Ic) Professionals in Brazil as of December 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1376347/topics-prioritized-internal-communications-brazil/
Ação integrada, Leading topics prioritized by internal communications (IC) professionals in Brazil as of December 2023 Statista, https://www.statista.com/statistics/1376347/topics-prioritized-internal-communications-brazil/ (last visited December 22, 2024)
Leading topics prioritized by internal communications (IC) professionals in Brazil as of December 2023 [Graph], Ação integrada, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1376347/topics-prioritized-internal-communications-brazil/
