M&M's Cheerios ranked first as the most trusted brand in the food category in the United States in the first quarter of 2024, with a net trust rating of 51.1 points. Cheerios and Campbell's followed, scoring 50.6 and 50.3, respectively.
Most trusted food brands in the food in the United States in 1st quarter 2024
According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting.
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Food Business News. (June 25, 2024). Most trusted food brands in the food in the United States in 1st quarter 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1376306/most-trusted-brands-food-beverages-category-us/
Food Business News. "Most trusted food brands in the food in the United States in 1st quarter 2024." Chart. June 25, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1376306/most-trusted-brands-food-beverages-category-us/
Food Business News. (2024). Most trusted food brands in the food in the United States in 1st quarter 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1376306/most-trusted-brands-food-beverages-category-us/
Food Business News. "Most Trusted Food Brands in The Food in The United States in 1st Quarter 2024." Statista, Statista Inc., 25 Jun 2024, https://www.statista.com/statistics/1376306/most-trusted-brands-food-beverages-category-us/
Food Business News, Most trusted food brands in the food in the United States in 1st quarter 2024 Statista, https://www.statista.com/statistics/1376306/most-trusted-brands-food-beverages-category-us/ (last visited December 22, 2024)
Most trusted food brands in the food in the United States in 1st quarter 2024 [Graph], Food Business News, June 25, 2024. [Online]. Available: https://www.statista.com/statistics/1376306/most-trusted-brands-food-beverages-category-us/
