According to a 2022 survey on local ecommerce and retail marketing conducted in Australia, retailer websites and emails were the most frequently read types of content distributed by retailers. In contrast, events and in-store digital screens and signage were reported as the least frequently read content categories.
Consumer consumption of content in Australia as of June 2022, by type
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IAB Australia. (August 3, 2022). Consumer consumption of content in Australia as of June 2022, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1376297/australia-consumer-consumption-of-content-by-type/
IAB Australia. "Consumer consumption of content in Australia as of June 2022, by type." Chart. August 3, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1376297/australia-consumer-consumption-of-content-by-type/
IAB Australia. (2022). Consumer consumption of content in Australia as of June 2022, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1376297/australia-consumer-consumption-of-content-by-type/
IAB Australia. "Consumer Consumption of Content in Australia as of June 2022, by Type." Statista, Statista Inc., 3 Aug 2022, https://www.statista.com/statistics/1376297/australia-consumer-consumption-of-content-by-type/
IAB Australia, Consumer consumption of content in Australia as of June 2022, by type Statista, https://www.statista.com/statistics/1376297/australia-consumer-consumption-of-content-by-type/ (last visited December 22, 2024)
Consumer consumption of content in Australia as of June 2022, by type [Graph], IAB Australia, August 3, 2022. [Online]. Available: https://www.statista.com/statistics/1376297/australia-consumer-consumption-of-content-by-type/
