According to a 2023 survey on retail media conducted in Australia, the biggest key barrier to partnering with retailers was retail media networks not integrated with other tech, with 37 percent of respondents choosing this variant. Other top barriers were cost of partnering and additional complexity in the relationship between brands and retailers.
Key barriers to partnering with retailers in Australia as of February 2023
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IAB Australia. (March 2, 2023). Key barriers to partnering with retailers in Australia as of February 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1376266/australia-key-barriers-to-partnering-with-retailers/
IAB Australia. "Key barriers to partnering with retailers in Australia as of February 2023." Chart. March 2, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1376266/australia-key-barriers-to-partnering-with-retailers/
IAB Australia. (2023). Key barriers to partnering with retailers in Australia as of February 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1376266/australia-key-barriers-to-partnering-with-retailers/
IAB Australia. "Key Barriers to Partnering with Retailers in Australia as of February 2023." Statista, Statista Inc., 2 Mar 2023, https://www.statista.com/statistics/1376266/australia-key-barriers-to-partnering-with-retailers/
IAB Australia, Key barriers to partnering with retailers in Australia as of February 2023 Statista, https://www.statista.com/statistics/1376266/australia-key-barriers-to-partnering-with-retailers/ (last visited November 21, 2024)
Key barriers to partnering with retailers in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: https://www.statista.com/statistics/1376266/australia-key-barriers-to-partnering-with-retailers/
