According to a 2023 survey on retail media conducted in Australia, the biggest key barrier to partnering with retailers was retail media networks not integrated with other tech, with 37 percent of respondents choosing this variant. Other top barriers were cost of partnering and additional complexity in the relationship between brands and retailers.
Key barriers to partnering with retailers in Australia as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Australia. (March 2, 2023). Key barriers to partnering with retailers in Australia as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1376266/australia-key-barriers-to-partnering-with-retailers/
IAB Australia. "Key barriers to partnering with retailers in Australia as of February 2023." Chart. March 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1376266/australia-key-barriers-to-partnering-with-retailers/
IAB Australia. (2023). Key barriers to partnering with retailers in Australia as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1376266/australia-key-barriers-to-partnering-with-retailers/
IAB Australia. "Key Barriers to Partnering with Retailers in Australia as of February 2023." Statista, Statista Inc., 2 Mar 2023, https://www.statista.com/statistics/1376266/australia-key-barriers-to-partnering-with-retailers/
IAB Australia, Key barriers to partnering with retailers in Australia as of February 2023 Statista, https://www.statista.com/statistics/1376266/australia-key-barriers-to-partnering-with-retailers/ (last visited December 22, 2024)
Key barriers to partnering with retailers in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: https://www.statista.com/statistics/1376266/australia-key-barriers-to-partnering-with-retailers/
