According to a survey conducted in South Korea, around 48 percent of pop culture artists in 2022 were recruited when they auditioned for the company they ended up signing with. A significant portion of artists were taken on through connections they had in the industry, at about 37 percent. With the success of "Produce 101" in 2016, talent competition/survival shows have increased in popularity in South Korea, especially in the music industry. While this has caused a slight increase in artists being recruited that way, most people who feature on these shows are already signed with companies.
Distribution of company recruitment methods for pop culture artists in South Korea in select years from 2014 to 2022
Characteristic
Introduction via connections
Auditioning for the company
Winning an external audition show
Street casting
Other
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includes actors, comedians, singers, dancers, and models
Method of interview
Face-to-face interviews, telephone interviews
Supplementary notes
The manner of completing the survey was up to the convenience of each individual participant, from a range of online/fax/e-mail/face-to-face survey methods.
Values may not add up to 100 percent due to rounding.
Respondents count by age bracket was as follows:
2014: 1,095
2016: 1,508
2018: 1,576
2020: 1,844
2022: 1,942
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Korea Creative Content Agency. (February 1, 2024). Distribution of company recruitment methods for pop culture artists in South Korea in select years from 2014 to 2022 [Graph]. In Statista. Retrieved July 31, 2024, from https://www.statista.com/statistics/1376261/south-korea-pop-artist-company-recruitment-method-distribution/
Korea Creative Content Agency. "Distribution of company recruitment methods for pop culture artists in South Korea in select years from 2014 to 2022." Chart. February 1, 2024. Statista. Accessed July 31, 2024. https://www.statista.com/statistics/1376261/south-korea-pop-artist-company-recruitment-method-distribution/
Korea Creative Content Agency. (2024). Distribution of company recruitment methods for pop culture artists in South Korea in select years from 2014 to 2022. Statista. Statista Inc.. Accessed: July 31, 2024. https://www.statista.com/statistics/1376261/south-korea-pop-artist-company-recruitment-method-distribution/
Korea Creative Content Agency. "Distribution of Company Recruitment Methods for Pop Culture Artists in South Korea in Select Years from 2014 to 2022." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1376261/south-korea-pop-artist-company-recruitment-method-distribution/
Korea Creative Content Agency, Distribution of company recruitment methods for pop culture artists in South Korea in select years from 2014 to 2022 Statista, https://www.statista.com/statistics/1376261/south-korea-pop-artist-company-recruitment-method-distribution/ (last visited July 31, 2024)
Distribution of company recruitment methods for pop culture artists in South Korea in select years from 2014 to 2022 [Graph], Korea Creative Content Agency, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1376261/south-korea-pop-artist-company-recruitment-method-distribution/
