Experience working with retail media partners Australia 2023

Published by
Christopher Hughes,
Apr 4, 2023
According to a 2023 survey on retail media conducted in Australia, almost 60 percent of respondents claimed that they see retail media as a key part of their advertising strategy following the deprecation of third-party cookies. In contrast, 16 percent of respondents stated the opposite.

Experience working with retail media partners in Australia as of February 2023

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Sources

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Release date

March 2023

Region

Australia

Survey time period

February 2023

Number of respondents

117 respondents

Supplementary notes

Original question: "Do you see retail media as a key part of your advertising strategy following the deprecation of the third-party cookie?"

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Statistics on " Retail media in Australia "

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Global overview

6

National overview

6

Advertisers and retail partners

5

Retail advertising spending by medium

7

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Topics

Retail media in Australia
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