According to a survey conducted by Rakuten Insight in February 2023, 44 percent of respondents in Thailand aged over 55 years used social commerce to purchase dietary supplements and functional foods. 19 percent of the same aged respondents in Singapore have purchased dietary supplements and functional foods on social media.
Share of consumers who purchase dietary supplements and functional foods on social media in Asia in 2023, by country and age group
Original question: "What item(s) did you purchase on social media? Choose all that applies."
Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Share of consumers who purchase dietary supplements and functional foods on social media in Asia in 2023, by country and age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1376238/asia-supplement-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of consumers who purchase dietary supplements and functional foods on social media in Asia in 2023, by country and age group." Chart. March 15, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1376238/asia-supplement-purchases-on-social-media-by-country-and-age/
Rakuten Insight. (2023). Share of consumers who purchase dietary supplements and functional foods on social media in Asia in 2023, by country and age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1376238/asia-supplement-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of Consumers Who Purchase Dietary Supplements and Functional Foods on Social Media in Asia in 2023, by Country and Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1376238/asia-supplement-purchases-on-social-media-by-country-and-age/
Rakuten Insight, Share of consumers who purchase dietary supplements and functional foods on social media in Asia in 2023, by country and age group Statista, https://www.statista.com/statistics/1376238/asia-supplement-purchases-on-social-media-by-country-and-age/ (last visited December 30, 2024)
Share of consumers who purchase dietary supplements and functional foods on social media in Asia in 2023, by country and age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1376238/asia-supplement-purchases-on-social-media-by-country-and-age/
