According to a 2023 survey on retail media conducted in Australia, almost half of respondents claimed that the top opportunity of partnering with retailers was access to their first-party data. Other top key opportunities were reaching shoppers at the point of purchase and closed loop attribution, with 37 and 31 percent of respondents choosing them respectively.
Key opportunities of partnering with retailers in Australia as of February 2023
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IAB Australia. (March 2, 2023). Key opportunities of partnering with retailers in Australia as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1376226/australia-key-opportunities-of-partnering-with-retailers/
IAB Australia. "Key opportunities of partnering with retailers in Australia as of February 2023." Chart. March 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1376226/australia-key-opportunities-of-partnering-with-retailers/
IAB Australia. (2023). Key opportunities of partnering with retailers in Australia as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1376226/australia-key-opportunities-of-partnering-with-retailers/
IAB Australia. "Key Opportunities of Partnering with Retailers in Australia as of February 2023." Statista, Statista Inc., 2 Mar 2023, https://www.statista.com/statistics/1376226/australia-key-opportunities-of-partnering-with-retailers/
IAB Australia, Key opportunities of partnering with retailers in Australia as of February 2023 Statista, https://www.statista.com/statistics/1376226/australia-key-opportunities-of-partnering-with-retailers/ (last visited December 22, 2024)
Key opportunities of partnering with retailers in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: https://www.statista.com/statistics/1376226/australia-key-opportunities-of-partnering-with-retailers/
