During a survey carried out among consumers and social media users in France in December 2022, it was found that 68 percent of respondents believed that banning scams was a top priority in order to make influencers' work more ethical. Another 51 percent of French consumers expressed their support towards influencer marketing not presenting retouched or idealized bodies for more ethical online content.
Leading consumer priorities related to ethical influencer marketing in France as of December 2022
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Leading consumer priorities related to ethical influencer marketing in France as of December 2022
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Reech. (January 1, 2023). Leading consumer priorities related to ethical influencer marketing in France as of December 2022 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1376218/ethical-consumer-demands-influencers-france/
Reech. "Leading consumer priorities related to ethical influencer marketing in France as of December 2022." Chart. January 1, 2023. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1376218/ethical-consumer-demands-influencers-france/
Reech. (2023). Leading consumer priorities related to ethical influencer marketing in France as of December 2022. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1376218/ethical-consumer-demands-influencers-france/
Reech. "Leading Consumer Priorities Related to Ethical Influencer Marketing in France as of December 2022." Statista, Statista Inc., 1 Jan 2023, https://www.statista.com/statistics/1376218/ethical-consumer-demands-influencers-france/
Reech, Leading consumer priorities related to ethical influencer marketing in France as of December 2022 Statista, https://www.statista.com/statistics/1376218/ethical-consumer-demands-influencers-france/ (last visited March 13, 2025)
Leading consumer priorities related to ethical influencer marketing in France as of December 2022 [Graph], Reech, January 1, 2023. [Online]. Available: https://www.statista.com/statistics/1376218/ethical-consumer-demands-influencers-france/
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