According to a 2023 survey on retail media conducted in Australia, the main objective for retail media activities was to increase sales, with 88 percent of respondents choosing this variant. More than half of the respondents also focused on supporting specific promotions and acquiring new customers.
Objectives for retail media activities in Australia as of February 2023
Original question: "What have been the objectives of your retail media activities you’ve been involved with over the past year? (Choose all that apply)"
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IAB Australia. (March 2, 2023). Objectives for retail media activities in Australia as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1376217/australia-objectives-for-retail-media-activities/
IAB Australia. "Objectives for retail media activities in Australia as of February 2023." Chart. March 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1376217/australia-objectives-for-retail-media-activities/
IAB Australia. (2023). Objectives for retail media activities in Australia as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1376217/australia-objectives-for-retail-media-activities/
IAB Australia. "Objectives for Retail Media Activities in Australia as of February 2023." Statista, Statista Inc., 2 Mar 2023, https://www.statista.com/statistics/1376217/australia-objectives-for-retail-media-activities/
IAB Australia, Objectives for retail media activities in Australia as of February 2023 Statista, https://www.statista.com/statistics/1376217/australia-objectives-for-retail-media-activities/ (last visited December 22, 2024)
Objectives for retail media activities in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: https://www.statista.com/statistics/1376217/australia-objectives-for-retail-media-activities/
