In 2023, the value of Europe's sport-related sponsorship market grew by about 6.2 percent to around 21.98 billion euros. Meanwhile, non-sport-related sponsorship also increased by approximately 6.2 percent to 8.88 billion euros. Overall, the European sponsorship market value exceeded 30.8 billion euros in 2023, finally surpassing pre-pandemic levels.
Value of the sponsorship market in Europe from 2021 to 2023, by type
(in billion euros)
Characteristic
Sport
Non-sport
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European Sponsorship Association. (March 14, 2024). Value of the sponsorship market in Europe from 2021 to 2023, by type (in billion euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1376211/sponsorship-market-value-type-europe/
European Sponsorship Association. "Value of the sponsorship market in Europe from 2021 to 2023, by type (in billion euros)." Chart. March 14, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1376211/sponsorship-market-value-type-europe/
European Sponsorship Association. (2024). Value of the sponsorship market in Europe from 2021 to 2023, by type (in billion euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1376211/sponsorship-market-value-type-europe/
European Sponsorship Association. "Value of The Sponsorship Market in Europe from 2021 to 2023, by Type (in Billion Euros)." Statista, Statista Inc., 14 Mar 2024, https://www.statista.com/statistics/1376211/sponsorship-market-value-type-europe/
European Sponsorship Association, Value of the sponsorship market in Europe from 2021 to 2023, by type (in billion euros) Statista, https://www.statista.com/statistics/1376211/sponsorship-market-value-type-europe/ (last visited July 22, 2024)
Value of the sponsorship market in Europe from 2021 to 2023, by type (in billion euros) [Graph], European Sponsorship Association, March 14, 2024. [Online]. Available: https://www.statista.com/statistics/1376211/sponsorship-market-value-type-europe/