Value of the sponsorship market in Europe 2021-2023, by type

Published by
J. G. Navarro,
Apr 29, 2024
In 2023, the value of Europe's sport-related sponsorship market grew by about 6.2 percent to around 21.98 billion euros. Meanwhile, non-sport-related sponsorship also increased by approximately 6.2 percent to 8.88 billion euros. Overall, the European sponsorship market value exceeded 30.8 billion euros in 2023, finally surpassing pre-pandemic levels.

Value of the sponsorship market in Europe from 2021 to 2023, by type (in billion euros)

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Release date

March 2024

Region

Europe

Survey time period

2021 to 2023

Special properties

including sport and non-sport

Supplementary notes

Data preceding 2022 comes from an earlier release.

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