Value of the sponsorship market in Europe 2017-2023

Published by
J. G. Navarro,
Apr 29, 2024
In 2023, the value of Europe's sponsorship market amounted to approximately 30.86 billion euros, up from 29.05 billion euros a year earlier. That was the first time since the pandemic that the annual result surpassed the 2019 30.69-billion-euro figure.

Value of the sponsorship market in Europe from 2017 to 2023 (in billion euros)

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Release date

March 2024

Region

Europe

Survey time period

2017 to 2023

Special properties

including sport and non-sport

Supplementary notes

* Statista calculated and rounded the value based on the source's data.

Data preceding 2022 was retrieved from earlier releases.

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Overview

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Digital overview

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United Kingdom

5

Germany

5

France

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Italy

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Spain

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