According to a survey conducted by Rakuten Insight in February 2023, 74 percent of respondents from China aged between 16 and 24 years used social commerce to purchase clothing. 48 percent of the same aged respondents in Japan have purchased clothing on social media as of February 2023.
Share of consumers who bought clothing on social media in Asia in 2023, by country and age group
Original question: "What item(s) did you purchase on social media? Choose all that applies."
Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.
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Rakuten Insight. (March 15, 2023). Share of consumers who bought clothing on social media in Asia in 2023, by country and age group [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1376199/asia-clothing-purchases-in-social-media-by-country-and-age/
Rakuten Insight. "Share of consumers who bought clothing on social media in Asia in 2023, by country and age group." Chart. March 15, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1376199/asia-clothing-purchases-in-social-media-by-country-and-age/
Rakuten Insight. (2023). Share of consumers who bought clothing on social media in Asia in 2023, by country and age group. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1376199/asia-clothing-purchases-in-social-media-by-country-and-age/
Rakuten Insight. "Share of Consumers Who Bought Clothing on Social Media in Asia in 2023, by Country and Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1376199/asia-clothing-purchases-in-social-media-by-country-and-age/
Rakuten Insight, Share of consumers who bought clothing on social media in Asia in 2023, by country and age group Statista, https://www.statista.com/statistics/1376199/asia-clothing-purchases-in-social-media-by-country-and-age/ (last visited December 31, 2024)
Share of consumers who bought clothing on social media in Asia in 2023, by country and age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1376199/asia-clothing-purchases-in-social-media-by-country-and-age/
