According to a 2023 survey on retail media conducted in Australia, search ads, sponsored products and display ads were the most popular retail media advertising formats with, 87 percent of respondents choosing each of these options. In contrast, sampling was used only by 37 percent of respondents.
Retail media advertising formats in Australia as of February 2023
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IAB Australia. (March 2, 2023). Retail media advertising formats in Australia as of February 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1376198/australia-retail-media-advertising-formats/
IAB Australia. "Retail media advertising formats in Australia as of February 2023." Chart. March 2, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1376198/australia-retail-media-advertising-formats/
IAB Australia. (2023). Retail media advertising formats in Australia as of February 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1376198/australia-retail-media-advertising-formats/
IAB Australia. "Retail Media Advertising Formats in Australia as of February 2023." Statista, Statista Inc., 2 Mar 2023, https://www.statista.com/statistics/1376198/australia-retail-media-advertising-formats/
IAB Australia, Retail media advertising formats in Australia as of February 2023 Statista, https://www.statista.com/statistics/1376198/australia-retail-media-advertising-formats/ (last visited August 25, 2024)
Retail media advertising formats in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: https://www.statista.com/statistics/1376198/australia-retail-media-advertising-formats/