Retail media advertising formats Australia 2023

Published by
Christopher Hughes,
Apr 4, 2023
According to a 2023 survey on retail media conducted in Australia, search ads, sponsored products and display ads were the most popular retail media advertising formats with, 87 percent of respondents choosing each of these options. In contrast, sampling was used only by 37 percent of respondents.

Retail media advertising formats in Australia as of February 2023

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Sources

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Release date

March 2023

Region

Australia

Survey time period

February 2023

Number of respondents

117 respondents

Supplementary notes

Original question: "Which of the following retail media advertising options have you used?"

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Statistics on " Retail media in Australia "

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Other statistics that may interest you Retail media in Australia

Global overview

6

National overview

6

Advertisers and retail partners

5

Retail advertising spending by medium

7

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Topics

Retail media in Australia
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