In 2023, most Swedish e-commerce companies perceived influencer marketing positively. According to the survey, nearly one in four e-commerce companies reported that their latest influencer collaboration led to increased sales. Similarly, around 15 percent of companies deemed that working with content creators helped build their brand and led to many new customers. Nonetheless, roughly 15 percent of e-retailers felt that influencer marketing was not a worthwhile investment, and three percent did not reach new target audiences.
Opinions of e-commerce professionals about influencer marketing impact on business in Sweden in 2023
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PostNord. (February 17, 2023). Opinions of e-commerce professionals about influencer marketing impact on business in Sweden in 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1376179/sweden-e-commerce-companies-opinions-influencer-marketing/
PostNord. "Opinions of e-commerce professionals about influencer marketing impact on business in Sweden in 2023." Chart. February 17, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1376179/sweden-e-commerce-companies-opinions-influencer-marketing/
PostNord. (2023). Opinions of e-commerce professionals about influencer marketing impact on business in Sweden in 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1376179/sweden-e-commerce-companies-opinions-influencer-marketing/
PostNord. "Opinions of E-commerce Professionals about Influencer Marketing Impact on Business in Sweden in 2023." Statista, Statista Inc., 17 Feb 2023, https://www.statista.com/statistics/1376179/sweden-e-commerce-companies-opinions-influencer-marketing/
PostNord, Opinions of e-commerce professionals about influencer marketing impact on business in Sweden in 2023 Statista, https://www.statista.com/statistics/1376179/sweden-e-commerce-companies-opinions-influencer-marketing/ (last visited November 23, 2024)
Opinions of e-commerce professionals about influencer marketing impact on business in Sweden in 2023 [Graph], PostNord, February 17, 2023. [Online]. Available: https://www.statista.com/statistics/1376179/sweden-e-commerce-companies-opinions-influencer-marketing/
