A survey done among consumers and social media users in France in December 2022 found out that 48 percent of people often discovered a brand the didn't know after seeing an influencer campaign about it. Another 55 percent of French consumers said they could imagine buying the advertised products following an influencer's suggestion.
Impact of influencers on the purchasing process in France as of December 2022
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Camille Jourdain. (January 1, 2023). Impact of influencers on the purchasing process in France as of December 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1376171/impact-influencer-purchasing-process-france/
Camille Jourdain. "Impact of influencers on the purchasing process in France as of December 2022." Chart. January 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1376171/impact-influencer-purchasing-process-france/
Camille Jourdain. (2023). Impact of influencers on the purchasing process in France as of December 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1376171/impact-influencer-purchasing-process-france/
Camille Jourdain. "Impact of Influencers on The Purchasing Process in France as of December 2022." Statista, Statista Inc., 1 Jan 2023, https://www.statista.com/statistics/1376171/impact-influencer-purchasing-process-france/
Camille Jourdain, Impact of influencers on the purchasing process in France as of December 2022 Statista, https://www.statista.com/statistics/1376171/impact-influencer-purchasing-process-france/ (last visited December 21, 2024)
Impact of influencers on the purchasing process in France as of December 2022 [Graph], Camille Jourdain, January 1, 2023. [Online]. Available: https://www.statista.com/statistics/1376171/impact-influencer-purchasing-process-france/
