In 2022, about 60 percent of both Gen X and Boomers reported that they returned online purchases at the same rate as in-store purchases, while only 34 percent of Gen Z declared the same. That being said, the greatest share of Gen Z respondents stated that they returned online purchases less than in-store purchases, the only generation to do so.
Online versus in-store purchase return frequency in the United States in 2022, by generation
The source doesn't mention the age of respondents or type of survey.
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PowerReviews. (March 30, 2023). Online versus in-store purchase return frequency in the United States in 2022, by generation [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1376167/return-frequency-online-in-store-generational-comparison-united-states/
PowerReviews. "Online versus in-store purchase return frequency in the United States in 2022, by generation." Chart. March 30, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1376167/return-frequency-online-in-store-generational-comparison-united-states/
PowerReviews. (2023). Online versus in-store purchase return frequency in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1376167/return-frequency-online-in-store-generational-comparison-united-states/
PowerReviews. "Online versus In-store Purchase Return Frequency in The United States in 2022, by Generation." Statista, Statista Inc., 30 Mar 2023, https://www.statista.com/statistics/1376167/return-frequency-online-in-store-generational-comparison-united-states/
PowerReviews, Online versus in-store purchase return frequency in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1376167/return-frequency-online-in-store-generational-comparison-united-states/ (last visited January 08, 2025)
Online versus in-store purchase return frequency in the United States in 2022, by generation [Graph], PowerReviews, March 30, 2023. [Online]. Available: https://www.statista.com/statistics/1376167/return-frequency-online-in-store-generational-comparison-united-states/
