French fashion house Louis Vuitton was the most popular luxury handbag brand among U.S. consumers in late 2022. 27 percent of respondents said the brand was top-of-mind when thinking of luxury handbags. Italian fashion house Gucci came in second at 19 percent, while Hermès, known for its notoriously exclusive Birkin and Kelly handbags, followed in third place at 16 percent.
Luxury handbag brands with the highest level of awareness in the United States as of November 2022
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The survey was balanced 46:54, male:female respondents
The survey was balanced 50:50 for under-45s and over-45s
Survey question: Are there any brands which immediately come to mind when thinking of luxury handbags?
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Altiant. (January 1, 2023). Luxury handbag brands with the highest level of awareness in the United States as of November 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1376140/most-recognizable-luxury-handbag-brands-us/
Altiant. "Luxury handbag brands with the highest level of awareness in the United States as of November 2022 ." Chart. January 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1376140/most-recognizable-luxury-handbag-brands-us/
Altiant. (2023). Luxury handbag brands with the highest level of awareness in the United States as of November 2022 . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1376140/most-recognizable-luxury-handbag-brands-us/
Altiant. "Luxury Handbag Brands with The Highest Level of Awareness in The United States as of November 2022 ." Statista, Statista Inc., 1 Jan 2023, https://www.statista.com/statistics/1376140/most-recognizable-luxury-handbag-brands-us/
Altiant, Luxury handbag brands with the highest level of awareness in the United States as of November 2022 Statista, https://www.statista.com/statistics/1376140/most-recognizable-luxury-handbag-brands-us/ (last visited August 25, 2024)
Luxury handbag brands with the highest level of awareness in the United States as of November 2022 [Graph], Altiant, January 1, 2023. [Online]. Available: https://www.statista.com/statistics/1376140/most-recognizable-luxury-handbag-brands-us/
