Chanel and Gucci were the leading luxury fashion brands among U.S. consumers in late 2022, with 15 and 16 percent of U.S. consumers choosing the French and Italian luxury houses respectively as brands that immediately came to mind when thinking of high-end fashion. Louis Vuitton and Prada were the runner-ups with an equal share of approximately 12 percent brand awareness.
Luxury fashion brands with the highest level of awareness in the United States as of November 2022
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The survey was balanced 46:54, male:female respondents
The survey was balanced 50:50 for under-45s and over-45s
Survey question: Are there any brands which immediately come to mind when thinking of high-end fashion?
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Altiant. (January 1, 2023). Luxury fashion brands with the highest level of awareness in the United States as of November 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1376139/most-recognizable-luxury-fashion-brands-us/
Altiant. "Luxury fashion brands with the highest level of awareness in the United States as of November 2022 ." Chart. January 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1376139/most-recognizable-luxury-fashion-brands-us/
Altiant. (2023). Luxury fashion brands with the highest level of awareness in the United States as of November 2022 . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1376139/most-recognizable-luxury-fashion-brands-us/
Altiant. "Luxury Fashion Brands with The Highest Level of Awareness in The United States as of November 2022 ." Statista, Statista Inc., 1 Jan 2023, https://www.statista.com/statistics/1376139/most-recognizable-luxury-fashion-brands-us/
Altiant, Luxury fashion brands with the highest level of awareness in the United States as of November 2022 Statista, https://www.statista.com/statistics/1376139/most-recognizable-luxury-fashion-brands-us/ (last visited August 25, 2024)
Luxury fashion brands with the highest level of awareness in the United States as of November 2022 [Graph], Altiant, January 1, 2023. [Online]. Available: https://www.statista.com/statistics/1376139/most-recognizable-luxury-fashion-brands-us/